Today in class we had our critiques. Here are some of the things I took away from the critiques:

  • I need to take more photos
  • When I take more photos, I need to experiment with new angels
  • I need to use more photoshopping techniques to make my images more interest (and to get higher marks)

After the critique session I spent some time quickly throwing together this image: Image

This is a basic version of what I want my final edit to look like. I’ve edited the yolk to look red like blood. I’ve made the grass dull and placed bars (a cage) over the grass, separating the eggs from natural surroundings.

By next week, after trying out some different angles, I hope to have finished my final edit of this work.


Quick Sketches

I’m no artist, but I like to quickly sketch down ideas as they come to me. I always to go back to them after some time with a pen and pencil and add on to the original drawings. Personally this is my favourite way of developing my ideas.

Here are some sketches I found that I drew a few weeks ago regarding the visual communication of Romeo + Juliet and Chicken Battery Farming  in New Zealand.  [I drew these before I posted the Ideas for Battery Farming of Chickens so far: and My Chosen Film blog posts]


  1. Raw human heart with guns showing on either side
  2. Cracked eggs with red blood spilling out rather than yolk
  3. A male [Romeo] and female [Juliet] seperated by a fish tank


  1. Tattooed arm with Romeo + Juliet related images on it
  2. Star consolations forming Romeo + Juliet related images

Ideas for Battery Farming of Chickens so far:

  •   A chicken inside a exaggeratedly small cage
  •   Chicken claws hanging from ropes [ropes will resemble a nooses]
  •   An image of a free range chicken in a free range environment next an image of chickens trapped in battery cages placed side by side
  •   An image of a chicken standing in front of a white background. The shadow of the chicken however will resemble a chicken in a cage
  •   An image of a cracked egg with red yolk inside it [red representing blood and symbolizing murder]
  •   Hundreds of multiplied chicken images crowding up the foreground of a poster to symbolise the mass amount of chickens affected by battery caging and what it is like to be inside a battery caging factory.

My Chosen Film

The film I am going to use for part 1 of my assignment is Baz Luhrmann’s Romeo and Juliet.

Out of the three films I was considering for the assignment this was the one that I was most interested in and had the most ideas for.

Now that I have a film to focus on I can start to develop my ideas.

Ideas for Romeo and Juliet so far:

  • An image of a male and female separated by a large fish tank.
  • An image of a male dressed in a suit of armor and a female dressed as an angel embracing.
  • An image of a human heart along with some guns
  • An image of the letters R and J inside a love heart shape tattooed onto a young males arm.
  • An image of a gun, a shattered poison glass bottle and spilt liquid that has dripped into a love heart shape
  • Star consolations that shape into images of hearts, poison bottles, guns
  • Guns placed in a love heart shape

An issue of public debate:

Over the past two days I have been thinking about some issues in today’s society that might be worthy to focusing on for the second part the assignment.

One topic I would like to try communicating through an image is the issue of battery chicken farming in New Zealand.

Factory farming also affects pigs in New Zealand. Though I think I will focus solely on chickens. If I were to involve more animals my image could be at risk of being overwhelming.

I have found a few websites with good information on factory farming. Here are a few facts that I found on battery farming and chickens:

• 90 million chickens are killed annually for their meat.

• Up to 40,000 chickens are confined together inside large windowless sheds at a stocking density of 19 birds per square metre.

• Nearly 3.5 million chickens die annually from of health problems before six weeks of age.

• 38 per cent of New Zealand’s chickens experience difficulties walking.

• broiler chickens are reared to their slaughter weight of around 1.8 to 3 kg within just 6 weeks of being hatched (chickens are normally fully grown by 5-6 months). By selective breeding, the length of time broiler chicks take to grow to 2 kg has been halved in the last 30 years.

• Over the last 20 years, annual chicken consumption has increased from 14kg (1986) to an average 35kg of chicken meat per person per year.

Factory/battery farming websites linked bellow: